A business network of contacts is both a route to market for you, and a marketing method. Business networking offers a way to reach decision-makers which might otherwise be very difficult to engage with using conventional advertising methods.

The principles and techniques of business networking are mostly common sense. Many of the behavioural principles apply also to business and relationships generally, and specifically to selling, managing, coaching, facilitating, etc.All projects need managing. Business networking is a project, and so it needs managing. You can use various tools to manage your networking.

In addition, business networking brings with it the added advantage of recommendation and personal introduction, which are always very helpful for developing business opportunities.Business networking is a way for you to make the maxim, “It’s not what you know, it’s who you know..” work for you.

There are three integral aspects of the media partnership process:

Networking: Media purchasers must be able to develop and nurture relationships with important channel owners. Airtime is not unlimited and in order to get the optimal spaces, it is important to know the right people.

Investigation: Find the latest, greatest, and most appropriate venues for distribution. Keeping up on the media trends is an essential task when it comes to media buying. The evolution of the communications business must be understood; purchasers must be on top of new platforms and their target markets and be able to translate that into beneficial client recommendations.

Negotiation: Media buyers should not only be able to negotiate fair prices for the media slots. But also find deals or extras to profit clients

You must manage your networking, or it will manage you.

Some people plan with shapes and connections on a big sheet of paper. Others prefer a spreadsheet. Use whatever you find comfortable. With Olympic Media you will be able to plan and monitor your networking activities.